ARK bookstore

ARK is one of the biggest bookstore chains in Norway and there is more or less an ARK store in every city in the country. In 2006, they decided that they wanted to focus more on products for children and make the kids department in their stores bigger and a lot more child friendly. To do that they needed new ideas on what they could do to be more appealing to children and their parents.

They asked us to come up with some suggestions for; a new layout and theme/consept for the department, a back to school campaign and campaign uniforms, receipts, membership cards, events and anything else that they could change or improve to make kids more interested in coming to their bookstores. In addition to that they also needed ideas on new uniforms and a new sales counter, which they felt needed some improvment as well.
These are some of the ideas we presented to ARK.